It is believed that as many 30 agencies will be pitching for the combined creative and media account. Bruce Liu, the bureau's deputy director, international division, said: "We didn't set any limits on strategy or creative. As a client, we have a blind spot towards the market and we want to see what they come up with. The current review will stress a more global vision.
United won the account last year by focusing on the Japanese market.
This time around, however, the tourism authority has divided the account into three: Japan, NT$100 million; Hong Kong and Singapore, $50 million; and the US and Europe, $40 million. The agencies can pitch for one or all the parts. The remaining $10 million has been earmarked as a contingency fund.
The bureau resumed advertising last year after a break of about 10 years.
Agencies have complained about the bureau having a yearly review.
