“Kinetics is not an agency for conflict accounts,” said Liza Yen, CEO, Elite PR Group, explaining Elite PR Group's growth strategy. “Our group has achieved a consistent 20 per cent in annual growth for the past few years, particularly with the deployment of its organic growth strategy. Two key factors were instrumental in the success of the group's expansion scheme.
First was the hindsight to foresee industries most likely to become upcoming clients, and second, the timing effected in the successful branching out from existing agencies in operation. And consequently, the Elite PR Group has grown to a group comprised of four subsidiary groups with eight agencies under its umbrella."
