McCann scooped briefs for President 100, Lai Yi Tong, Hao Jin Dao, Xiao Huan Xiong/Xiao Dang Jia Gan Cei Mian and Qiao Mian Guan following a shootout that included FCB, J. Walter Thompson and incumbent Ogilvy & Mather. McCann China vice-president and group business director Margaret Chan said the agency won the account because it demonstrated an understanding of Chinese consumers. "We will create ad campaigns to build brand awareness in order to differentiate President from its major national competitors, including Kangshifu, Nong Xin and Ri Qing.
Taiwan F&B giant hires McCann for China brand fight
SHANGHAI: Taiwan food and beverage giant President Enterprises Food Group has handed the creative assignment for a handful of its instant noodle brands to McCann-Erickson Guangming Shanghai following a four-way pitch.