Taiwan adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.










Q: Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (3) McDonald’s Breakfast Leo Burnett/OMD 86%
 2 (-) Taipei Deaflympics Creategic/Mindshare 85%
3 (4) Taiwan Cellular Corp Dentsu/ZenithOptimedia 83%
4 10 Sensodyne Toothpaste Grey Group/Mindshare 82%
5 (6) Far Eastone Telecom Ogilvy & Mather/Mindshare 81%
6 (13) Whitehorse Drink Supplement In-house/Coors Communication 80%
7 (-) Taiwan High Speed Rail Ogilvy & Mather/MEC 79%
8 (-) Darlie McCann Erickson/MEC 78%
9= (-) Yung Ching David Advertising/Media Palette 77%
9= (8) La New Partner/Carat 77%
11 (-) KFC Ogilvy & Mather/Mindshare 68%
12 (-) Yes 123 Fish Film Production/Media Palette 67%
13 (-) Kinder Leo Burnett /MEC 66%
14 (-) Taipei Fubon STW Advertising/Vizeum 63%