Taiwan adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.










Q: Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (-) Pxmart Supermarket Ogilvy & Mather/Caplock 93%
 2 (1) 7-Eleven Wu’s Advertising/Mindshare 89%
 3 (2=) McDonald’s Leo Burnett/OMD 88%
4= (-) Taiwan Cellular Corp Dentsu/ZenithOptimedia 87%
4= (2=) Vibo Telecom United Communications Group/Vizeum 87%
6 (-) FarEasTone Telecom Ogilvy & Mather/Mindshare 83%
7 (-) Heineken Beer Leo Burnett/Carat 81%
8= (7) La New DCS Shoes Partner/Carat 80%
8= (-) Chunghwa Hinet Service United Communications/Carat 80%
10 (-) Sensodyne ProNamel Toothpaste Grey/Mindshare 80%
11 (-) Taiwan Life Insurance McCann Erickson/MEC 77%
12 (-) Nestlé Lemon Tea BBH/Starcom 76%
13= (-) Whitehorse Drink Supplement In-house/Coors Communication 75%
13= (-) Chunghwa Telecom Mobile Service United Communications/Carat 75%
Source: Campaign China