Taiwan Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (4) FarEas Tone Telecom Ogilvy & Mather / Mindshare 90%
2 (2) Vibo Telecom United Communications Group / Vizeum 89%
3 (3) Colgate Total Toothpaste Y&R / MEC 87%
4 (-) Sinyi House Hsu Advertising / Mindshare 83%
5= (-) Panadol Cold Extra Caplets Ogilvy & Mather / Mindshare 82%
5= (12) Chunghwa Telecom Leo Burnett / Carat 82%
5= (-) Taiwan Lottery Dentsu / ZenithOptimedia 82%
8 (7) B&Q In-house / In-house 81%
9 (-) Toyota Yaris Dentsu / Media Palette 79%
10 (-) Day and Night Mouthwash In-house / In-house 78%
11 (-) KFC Ogilvy & Mather / Mindshare 76%
12= (-) Council of Labor Affairs FTV / FTV 75%
12= (-) Mentholatum Acnes Public A Team / Bright Media 75%
14 (-) IKEA Bates 141 / Mindshare 74%
| advertising , media