Taiwan Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (-) YungChing House  Fantasy/MEC 89%
2= (-) Taiwan Lottery  Dentsu /ZenithOptimedia 87%
2= (3) FarEas Tone Telecom Ogilvy&Mather/MindShare 87%
4 (-) Vibo Telecom  United Communications Group/Vizeum 86%
5 (-) Taiwan Cellular Corp  Dentsu/ZenithOptimedia 85%
6 (-) Watsons  BBDO/MEC 83%
7= (-) B&Q  In-house/In-house 81%
7= (1) McDonald French Fries  Leo Burnett /OMD 81%
9 (-) Day and Night Toothpast  In-house/In-house 76%
10= (-) Citibank Credit Card  Publicis/MEC 73%
10= (-) Robitussin Day Night Cough, Cold & Flu Film Coated Caplet  Lowe/Carat 73%
10= (-) Taiwan Life Insurance  BatesAsia/MEC 73%