|
Position |
Last Ranking |
Brand |
Agency/TV Buyer |
Percentage |
|
| 1 | (1) | Elifemall | In-house / In-house | 88% | |
| 2 | (8) | FarEas Tone Telecom | Ogilvy & Mather / MindShare | 83% | |
| 3 | (-) | E Sun Bank credit card | Dentsu / Media Palette | 81% | |
| 4 | (-) | Taiwan Lottery | Dentsu / ZenithOptimedia | 79% | |
| 5= | (-) | HealthBanks | Inside Communication / Media Drive | 78% | |
| 5= | (2) | McDonald Drumstick Hamburger | Leo Burnett / OMD | 78% | |
| 7 | (-) | Toyota | Dentsu / Media Palette | 76% | |
| 8= | (-) | J&J Dailies Contact Lens | McCann Erickson / OMD | 75% | |
| 8= | (-) | La New DCS Shoes | Partner / Carat | 75% | |
| 8= | (3) | Taiwan Cellular Corp Myfone | Dentsu / ZenithOptimedia | 75% | |
| 8= | (-) | YungChing House | Fantasy / MEC | 75% | |
| 12 | (-) | Carrefour | Leo Burnett / Media Palette | 73% |
Taiwan Adwatch
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.
Source:
Campaign China
