Account Agency/TV buyer %
1 Watsons Ogilvy & Mather/MediaCore 90
2 Chunghwa Telecom Batey/red cell/Maxus 87
3 Carrefour Saatchi & Saatchi/
ZenithOptimedia 85
4 China Trust
Bank Clear Card United Advertising/Carat 83
5 Sanyo Whisbih In-house/In-house 83
6 Hitachi (air conditioner) In-house/In-house 83
7 Doublemint Hwa-Wei & Grey/MediaCom 82
8 Head & Shoulders Leo Burnett/Starcom 81
9 George & Mary
Chip Cash Card J.Walter Thompson/Caplock 80
10 Dove Moisture
Cream Shampoo O&M/Initiative 79
11 Airwaves Vapour Release Hwa-Wei & Grey/MediaCom 78
12 Taishin Bank Story Card ADK/Media Drive 73
13 Wellcome DDB/OMD 73
14 Kolin (air conditioner) Fantasy/MediaCore 73
15 SK-II Leo Burnett/Starcom 72
16 Sassoon shampoo Leo Burnett/Starcom 72
17 Taishin Bank
(consumer loan) ADK/Media Drive 71
18 Ebay O&M/Maxus 69
19 Asia-Pacific Broadband
Wireless Communications Ideology/In-house 69
20 Mitsubishi
(commercial vehicle) United Advertising/Carat 67
Adwatch research was conducted in last month as part of AsiaBUS, a
monthly omnibus survey of 1,000 adults by Synovate - Tammy Ko:
852-2839-0687. OMD provided the list of television commercials for the
research - Susanna Lam: 852-2911-1668.