Daniel Lee, deputy managing director of Ogilvy Taiwan, said the spot aimed to build a long-term brand image for the bank by "demonstrating the bright side of human nature".
Another financial institution making an emotional hit was the George and Mary Loan Card from local banking chain Cosmos, which moved to fourth place on the chart. The card allows users to withdraw funds from an ATM machine, but with the key difference that the funds are borrowed from the bank.
According to TJ Wang, general manager at J Walter Thompson, these financial instruments are becoming increasingly popular and there are now 1.2 million George and Mary cardholders in Taiwan.
The television spots, which have been developed with a catchy theme song, have been used to reinvent the brand over the last few years as one with a much more youthful and energetic image.
"People need more hope, especially during recent times," said Wang, "so we have put a 'smart' message into a lighthearted, fun, musical drama style image."
Chunghwa Telecom entered the chart at second place with a TVC for its 009 international call service. Evan Teng, BBDO Taiwan account director, attributed Chunghwa's success to its direct, simple message, as well as the lively film editing and high-impact music.