Taiwan Adwatch: Lottery spot cashes in with scenes of 'real life' vignettes
Perhaps it was the promise of new hope which warmed viewers to feel-good TVCs in Taiwan, Amy White writes. The top place in the August Adwatch chart was scooped by a television campaign developed by Ogilvy & Mather for the Taipei Bank Lottery. The ad used heart-warming, real-life situations to promote the scheme.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features