Taiwan Adwatch: Lottery spot cashes in with scenes of 'real life' vignettes

Perhaps it was the promise of new hope which warmed viewers to feel-good TVCs in Taiwan, Amy White writes. The top place in the August Adwatch chart was scooped by a television campaign developed by Ogilvy & Mather for the Taipei Bank Lottery. The ad used heart-warming, real-life situations to promote the scheme.