Taiwan Adwatch: Adwatch - The industry analysis of advertisement recall

<p>Q: which of the following Taiwan advertisements have you seen or heard </p><p>of recently? </p><p> Account Agency/TV buyer % </p><p>1 Pert Leo Burnett/Starcom 83 </p><p>2 Kuomintang In-house/Media Core 82 </p><p>3 McDonald's DDB/OMD 80 </p><p>4 Dove Facial Foam O&M/Initiative 79 </p><p>5 Dove shampoo O&M/Initiative 77 </p><p>6 Democratic Progressive Party In-house/In-house 75 </p><p>7 Taiwan Cellular Group Dentsu/Media Palette 68 </p><p>8 Asia Pacific Broadband Wireless Ideology/Media Palette 68 </p><p>9 Lux Spamoist JWT/Initiative 67 </p><p>10 Dove Cream Bar O&M/Initiative 66 </p><p>11 Ponds O&M/Initiative 65 </p><p>12 Visa BBDO/OMD 65 </p><p>13 Yahoo! Kimo Leo Burnett/MindShare 64 </p><p>14 Airwaves Grey/MediaCom 63 </p><p>15 Lux Shampoo JWT/Initiative 60 </p><p>16 Mead Johnson Leo Burnett/Starcom 51 </p><p>17 Sofy In-house/In-house 50 </p><p>18 Mod's (shampoo) JWT/Starcom 48 </p><p>19 Panasonic X88 O&M/Hermes 47 </p><p>20 Vedab Leo Burnett/Media Core 43 </p><p>Adwatch research was conducted in March as part of AsiaBUS, a monthly </p><p>omnibus survey of 1,000 adults by Synovate - Tammy Ko: 852-2839-0687. </p><p>OMD provided the list of television commercials for the research - </p><p>Susanna Lam: 852-2911-1668. </p>