Reporting to general manager Frances Jen, Tai - who was concurrently group account director at JWT Bangkok - has also worked at Lowe Worldwide in China and Leo Burnett Taiwan.
The move will see her lead business development, strategic planning and account servicing for BBDO’s Taiwan operation, with a significant part of her role to include a focus on digital.
“This newly-created role will strengthen our planning capability as well as client servicing with a regional perspective, as she brings a world of cross-border Asian experiences,” said Joyce Lee, BBDO Taiwan CEO.
