TAG's Sue goes solo with Quotient

While the departures leave TAG with just two remaining partners, managing partner Gus Low noted that the firm remained in good shape, with two core clients recently choosing to renew their contracts with the agency. The agency has seen some fluctuation in recent months, with founder Fahmi Rais leaving for MediaCorp, as first reported in Media, August 30, and a new team of associates recently joining to replace four that left during the course of the year. In an email, Sue added that Rais' would act as an agency adviser to the firm, which will also operate an associate office through Advocate Marketing in Malaysia, with plans for further coverage of Indonesia. Sue also explained that her decision to leave was spurred by the change in partner mix. "After the departure of the last CEO, I found the partnership management style was no longer suitable for me," she said. "So, moving on was the best option for me." Sue also said that Quotient SG would focus on "partnering clients to develop their brand quotient, or 'BQ', by growing their business visibility and expanding their market share". "To me, it's a renewal process," said Low of the departures from TAG. "In a way, the partners leaving were buoyed by the success we had. Over the space of four months, four associates left for other sectors, but three have been replaced, with one more due to come on board soon." For his part, Johnston admitted that the offer to join Flex had been simply too good to refuse. "There were no push-factors at all," said Johnston. "TAG is in a fantastic position to grow further." Low added that the agency had recently snared the retainer to handle Koufu, one of Singapore's largest foodcourt operators.