The new alliance is undertaking a branding exercise to position itself for regional expansion, touting its ability to offer seamless cross-border legal services.
"TAG is tasked with publicity management for this branding exercise -- to get the word out that AxcelAsia has emerged as part of a bold new initiative to provide seamless legal services across countries and borders," explained TAG managing partner Gus Low. "As far as we know, this branding exercise to promote alliances among legal firms from different countries is a first in the region."
"TAG is tasked with publicity management for this branding exercise -- to get the word out that AxcelAsia has emerged as part of a bold new initiative to provide seamless legal services across countries and borders," explained TAG managing partner Gus Low. "As far as we know, this branding exercise to promote alliances among legal firms from different countries is a first in the region."
Low said AxcelAsia would look to grow its presence, starting with Indonesia and Thailand. The alliance reflects the increasing investment in Singapore by Malaysian firms.
