Arbinger has also assigned TAG partner Splash Productions to handle its design management brief, as it bids to promote its offering to Singapore CEOs and the wider Southeast Asia region. In addition to conducting media relations, TAG will organise conferences to familiarise target audiences with Arbinger.
"Our marketing communications work for Arbinger is done in conjunction with our design management partner Splash Productions demonstrates that our combined efforts and skills set have tremendous potential to reap rewards for clients," said TAG managing partner Gus Low.
TAG has also secured the PR brief to launch a new NTUC Healthcare one-stop service in mid-March.
TAG tapped to run task for Arbinger ops in Singapore
US management training and consulting firm The Arbinger Institute has appointed The Advocate Group (TAG) to handle the communications brief for its Singapore operation.
