According to the agency, TAG Heuer and Proximity Live have already begun working on projects and activities in the market that aim to educate consumers about the brand.
Bon Pann, TAG Heuer China’s marketing manager, said: “There are a lot of very exciting things happening with our brand right now, and we have found a great partner to help us grow our luxury positioning within the China market.”
Bon Pann, TAG Heuer China’s marketing manager, said: “There are a lot of very exciting things happening with our brand right now, and we have found a great partner to help us grow our luxury positioning within the China market.”
The win adds to Proximity Live’s roster of luxury brand clients, such as Godiva, Moët Hennessy Diageo Group, Calvin Klein and Tiffany & Co.