According to a statement from the agency, Tag is looking to achieve “a more upscale status” as a luxury brand with a sporting essence.
The initiative is expected to place emphasis on the brand’s projected culture of innovation, competitive spirit and personal achievement, and will feature personal stories from spokespeople such as Tiger Woods, Lewis Hamilton, Steve McQueen, Maria Sharapova, and Kimi Rakkonen.
The initiative is expected to place emphasis on the brand’s projected culture of innovation, competitive spirit and personal achievement, and will feature personal stories from spokespeople such as Tiger Woods, Lewis Hamilton, Steve McQueen, Maria Sharapova, and Kimi Rakkonen.
Tag Heuer is part of French luxury goods conglomerate LVMH.
