Massive consecutive billboards have been taken along the main city arteries, the outsides of shopping malls, up along the sides of escalators - no space seems to have gone unturned by the European mobile phone giant.
With five different designs over 15 trains, TA Orange has turned riding the skytrain into more of an experience than a journey with the inside and outside covered with brand awareness imagery and messages. Key stations have not escaped either, with all the billboards having been bought by the operator.
One media buyer said that it was difficult to buy any meaningful outdoor space at all in Bangkok.
Moreover, TVCs running at prime times serve to reinforce the key message being offered by the company - "talk more, listen more, understand more".
The industry has been wowed by the quality and original content of the JWT-produced TA Orange campaign.
Ad executives have applauded the refreshing, emotional approach in a visually arresting campaign that is underpinned throughout by subliminal messages of what the company stands for.
"They are working at being recognised and being different, which is what they need to do to create awareness as this is a very competitive category,
said one executive.
Parames Rachjaibun, president of the Advertising Association of Thailand, said, "They have waited until (competitors) AIS and DTAC have spent a lot of money before launching their campaign to create more impact."