Managed by Eye, which won the Changi contract from Clear Channel in 2006, the 10 metre-wide LED display will cost advertisers S$45,000 (US$31,000) for a month’s exposure. It will carry three advertisers at one time, with an ad rotating every seven seconds.
The site is not the most expensive OOH option at T3, however, with premium formats costing in the region of $100,000. Smaller sites are being priced at around $20,000, according to media buyers.
Advertisers so far include American Express, MasterCard, Royal Bank of Switzerland, Deutsche Bank and Harris Book.
T3, which will receive an estimated 22 million passengers a year, features a broadcast digital network of 200 advertising screens across the arrival, departure and lounge areas. Raju Bhakta, general manager of Eye Singapore, said: “Now that our inventory is in place, we will run a series of trial campaigns to familiarise our clients and partners with Eye’s new advertising opportunities at the terminal. More innovative advertising inventory is in the pipeline.”
According to the Civil Aviation Authority of Singapore, the opening of T3 will bring Changi Airport’s total annual capacity to 70 million passenger movements as it prepares to meet increasing demands. “With the introduction of the A380 aircraft into service and world class events in Singapore such as the F1 night-time race, Changi Airport will continue to see strong passenger figures,” added Bhaktar.
“We can offer an ever-growing and highly sought-after audience at all the terminals across the airport.”
