Having recently announced a bold expansion plan into the Southeast Asian region, T-Systems has chosen to establish its presence at Changi due to the high number of business decision makers travelling within the airport and the target region.
“Eye has made stand-out site recommendations based on the countries that we wish to target and Changi Airport is a logical location to address key business decision makers. Utilising Formula 1-related creative, we see out-of-home as an excellent medium to create impact,” said Alexis Lynn Oh, senior communications manager of T-Systems Singapore.
T-Systems’ campaign coincides with the Infocomm Media Business Exchange trade event, Asia’s largest for the telecommunications and technology sector, which will be held in Singapore from 15 to 19 June.
