Desai will lead qualitative research teams for Synovate India’s western market. She joins from research boutique ORMAX. Meanwhile Luthra will take a senior position at Synovate Loyalty, the company’s customer loyalty practice. She moves to Synovate from IMRB International.
Synovate strengthens India team
NEW DELHI - Synovate has ramped up its India operations with the appointments of Jaisy Desai and Meeta Luthra, as head of qualitative research and associate director of customer loyalty, respectively.
