Synovate prepares for Media Atlas HK launch
Market research firm Synovate will unveil the results of the Hong Kong Media Atlas survey later this month, making it the third market now covered by the study. <BR><BR> Synovate launched the first Media Atlas in Thailand last year, in a bid to capture the media habits of hard-to-reach upscale consumers, and followed up with Malaysia shortly after. With the Hong Kong results set to roll out in the coming weeks, Steve Garton, Synovate's Asia-Pacific director, media research (pictured), said more are planned. <BR><BR> "We've now got a number of rounds of data in Thailand and Malaysia, and after Hong Kong, we're due to start the fieldwork in the Philippines," said Garton.
