Ehtasham was previously group account director at Millward Brown China and was hired for his experience in global market research, having overseen the qualitative studies for PepsiCo, Unilever, ICI, Danone and Wrigley.
The hire is part of the Synovate’s plans to expand its senior management team and operations while strengthening its market share in the region.
The hire is part of the Synovate’s plans to expand its senior management team and operations while strengthening its market share in the region.
