Synovate names qualitative research head in South Asia

BANGKOK - Synovate has appointed Millward Brown Firefly's regional qualitative director, Gordon Milne, as executive director, to head its qualitative research business in South Asia.

by Kenny Lim | 10/28/2008

Based in Bangkok, Milne will report to South Asia CEO Tim Balbirnie.

Milne will lead and grow the South Asia strategic unit, which covers Thailand, Malaysia, Singapore, Indonesia, the Philippines and India, while helping Synovate's global qualitative team on new developments and initiatives.

Milne’s 14-year career includes stints in the UK, the United Arab Emirates, China, Vietnam and Thailand.