Synovate appoints global COO

Market research firm Synovate has announced CEO Americas Roger Philpott will add the global chief operating officer role to his portfolio. <BR><BR> Philpott's expanded role will see him oversee the company's business unit profitability, business systems and processes, as well as an emphasis on quality control. Philpott has been with Synovate for almost ten years, in a number of markets. Prior to his current CEO role, he was director, Asia Pacific, a role which involved managing the company's business across 11 markets.