The print and outdoor campaign, running in English and Chinese, breaks this month.
The advertising will focus on the prestige of the Cambridge name as well as the fact that 7,000 square feet of floor space will not be split, but will be exclusive to tenants. "We wanted to know more about the people Cambridge House was targeting, so we did our groundwork to gain insights that would help the new building stand out from the crowd, said Bang managing director Chris Kyme.
