Sweet 'n sour

<p>Mars Inc and D'Arcy Hong Kong have got together to reveal the </p><p>wilder, wackier side of the humble fruit with the launch of New Sour </p><p>Skittles. </p><p><BR><BR> </p><p>Building on the core Skittles brand promise of 'real fruit in every </p><p>bite', the print campaign turns the sour edge of the new product into a </p><p>tongue-in-cheek look at some familiar Hollywood icons. </p><p><BR><BR> </p><p>The ads titled "Jurassic Park" (above), "Rocky" and "Frankenstein" </p><p>feature visuals from the actual posters of these blockbusters to bring </p><p>the product story to life. </p><p><BR><BR> </p><p>While the headline proclaims "Fruit with attitude", the visuals </p><p>interpret the sour kick in three different, but equally effective </p><p>ways. </p><p><BR><BR> </p><p>Francis Cleetus was the creative director. He was also the copywriter </p><p>along with Freddie Ng, while art direction came from Sam Martin and Eric </p><p>Tan. </p><p><BR><BR> </p>