The campaign encourages artists to upload their work in all artistic genres like music, film, animation, fashion and more.
The Swatch MTV Playground platform is available in nineteen languages, and competitions are held under different themes for students and professionals to offer the chance to win tuition, project funding and more.
The Swatch MTV Playground platform is available in nineteen languages, and competitions are held under different themes for students and professionals to offer the chance to win tuition, project funding and more.
Credits:
Project Swatch MTV Playground
Client Swatch
Creative agencies VIACOM Brand Solutions Intl, MTV Networks Intl
Creative directors Cristian Jofre (MTV International), Nina East (VIACOM Brand Solutions)
Art direction & production Umeric
Producer Ildiko Dienesch
Exposure Television, print, online, events
