Swarovski steals the limelight at MTR Ad awards

HONG KONG - Swarovski Hong Kong's Sparkling Crystal Tunnel campaign stole the limelight at the seventh The Best of the Best Awards 2008 MTR Advertising ceremony at the Grand Hyatt last night, as not only did it scoop the Best of the Best - Use of Media Platinum Award, Best Branding Campaign Gold Award, Creative Agency of the Year, and My Favourite Campaign Gold Award (online voting by the public), but it was also the only brand which did all creative and media planning and buying in-house.

by Benjamin Li