Heinz Hong Kong's No one grows Ketchup like Heinz, created by McCann Erickson UK and media partner Starcom Worldwide, bagged the Best of the Best - Creative Platinum Award, and Poster Campaign of the Year Gold Award.
Media Agency of the Year went to the usual suspects Mindshare Hong Kong. Alfred Cheng of MEC was named Media Planner of the Year for the second successive year, while Marky Lo of Euro RSCG Partnership won the title of Creative Professional of the Year.
Media Agency of the Year went to the usual suspects Mindshare Hong Kong. Alfred Cheng of MEC was named Media Planner of the Year for the second successive year, while Marky Lo of Euro RSCG Partnership won the title of Creative Professional of the Year.
On the digital execution front, Samsung Anycall Omnia i908 Product Launch campaign won the Best Use of Digital Escalator Crown Bank Gold Award, whereas Nike T90 Campaign took home the Best Interactive Campaign Gold Award.
Best Tactical Campaign Gold Award went to McDonald's McCafe Premium Coffee - 24 hours Always On, put together by DDB Worldwide and OMD.
American Express' American Express Cathay Pacific Credit Card Campaign and HSBC's Make your green mark campaign won Best Use of Airport Express Advertising Campaign Gold Award and Best New Product Campaign Gold Award, respectively.
