Suzuki ready to grow zero share of SUV business

<p>MANILA: Suzuki is hitting the promotions button with its </p><p>newly-appointed ad agency DDB to expand its zero share of the </p><p>Philippines' sports utility vehicle (SUV) market. </p><p><BR><BR> </p><p>With ambitions to snag a share of the top SUV market dominated by </p><p>Toyota's RAV4 and Honda CRV models, Suzuki will kick off a major </p><p>marketing initiative on May 1 for the re-modelled Grand Vitara. This is </p><p>the first time that Suzuki and partner General Motors Automobiles </p><p>Philippines (GMAP) are investing in a full-scale marketing push to grow </p><p>its share of the SUV business </p><p><BR><BR> </p><p>GMAP president Harold Koh is disappointed that last year the company had </p><p>a zero share of the 4,000 SUV market. Industry sources said Suzuki's </p><p>drive to improve sales is in preparation for the entry of another </p><p>GM-allied brand, the SUV Forester of Subaru. GM has a 20 per cent stake </p><p>of Subaru manufacturer Fuji Heavy Industries and will market the </p><p>Forester in June. </p><p><BR><BR> </p>

by | 04/27/2001