Racheal Lee
Jul 31, 2012

Suzuki picks Oze Indonesia for motorcycle launch

JAKARTA - Japanese automotive brand Suzuki has handed the creative duties for a new motorcycle model launch to Oze Indonesia.

Suzuki's new model launch is scheduled for October
Suzuki's new model launch is scheduled for October

The appointment follows a competitive pitch against four other agencies, including Hakuhodo, Dentsu, Asatsu and Iris. The pitch was held in the latter part of June.

While the name of the new model remains confidential, the launch is scheduled to take place during October.

“We are extremely proud to join a competitive pitch and win the Suzuki account," said Omar Shahab, global business director. "We are looking forward to creating sparks for the Suzuki brand in Indonesia's motorcycle industry, and overall creative business results."

There are three categories of Suzuki motorcycles, namely Underbone, Scooter and Sport, offering more than 10 products.

In November, Suzuki awarded the media account for its corporate TV campaign, titled ‘Change & challenge’, to Dentsu Media Indonesia.

Related Articles

Just Published

6 hours ago

Mindshare names global Unilever account lead

Ailsa Lochrie was most recently chief commercial officer, EMEA.

8 hours ago

Jaguar Land Rover appoints global media agency

The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025.

18 hours ago

Asia-Pacific new-biz spotlight: WPP leads big six ...

India is only market in top three to record new-business growth in November.

18 hours ago

You don’t need spandex to be a hero: Domino's ...

With World Pizza Day around the corner, Domino's playfully tells customers that this is their chance to help others, not by wearing capes but eating pizza.