With the goal to balance its student cohort with 40 per cent of females, the series of ads extols the achievements of women in technology with print, digital banners and out of home executions.
It aims to enhance woman's role in the world of technology and entice others to enroll in the field.
Corinna Choong, senior director for marketing and communications at SUTD, said, “We were pleasantly surprised to discover that many great innovations were created by women. We should celebrate these previously unknown achievements. It's in women's nature to better the lives of others and SUTD is the perfect place for women to pursue their dream of building a better world.”
The latest execution features the Kevlar bulletproof vest, which was invented by a woman.
Credits
Client Singapore University of Technology & Design (SUTD)
Agency Goodfellas
Creative director/Writer Patrick Low
Creative director/Art director Patrick Low
Client partner Valerie Shen
Client Corinna Choong
Director Yee Chang Kang
Producer Leollyne Teng
Production house Shooting Gallery
Post production VHQ
Music The Gunnery
