Tsui was previously regional managing director of Neo@Ogilvy.
In a move that will streamline and strengthen the Asia-Pacific operation, Susana will hand over daily operational responsibilities to her in-market senior management team, continuing her focus on strengthening Neo’s capabilities in the digital media.
In a move that will streamline and strengthen the Asia-Pacific operation, Susana will hand over daily operational responsibilities to her in-market senior management team, continuing her focus on strengthening Neo’s capabilities in the digital media.
Added to Tsui’s portfolio will be the development of new business models, launching new service offerings and the identification of acquisition and merger opportunities.
Prior to joining Neo, Susana was the GM of full service digital agency XM Hong Kong and later MD of XM/RMG Connect, China. She has also served as the client services director of Modem Media, North Asia, now a part of Digitas and director of sales at Engage Technologies, the first digital ad network and ad serving technology provider to enter Asia-Pacific.
Kent Wertime, president OgilvyOne Asia-Pacific, commented: “I’m really pleased that Susana’s talent and leadership are being recognized through her official promotion to president of Neo@Ogilvy.”
