The virtual salon is equipped not only with products but also three advisors to give tips and lessons on how to improve hair quality. The site is localised to a Singaporean audience, featuring local model Claire Jedrek. Together with a hair colorist and stylist, visitors will receive a full course on hair restoration.
The initiative is part of a bigger integrated campaign that launched last month for the brand in Singapore.
Credits:
Project Sunsilk 10-Day Guaranteed Damaged Hair Reconstruction Program
Client Unilever
Creative agency Profero, Singapore
Creative director Andrew Griffin
Senior art director Jonathan Evans
Copywriter Ariel Wee
Multimedia developers Loy Yoke How, Alfred Teng
Production house Mediascope Productions
Exposure Online
