Sunday shocker sparks flood of complaints in HK

<p>HONG KONG: Sunday has unleashed another torrent of criticism with </p><p>its latest television campaign to expand its reach among low usage </p><p>users. </p><p><BR><BR> </p><p>Its latest television commercial and supporting print campaign - to </p><p>promote its rechargeable mobile service to this segment - features a man </p><p>eating a bowl of noodles. He stops when he realises that he has a human </p><p>eyeball between his chopsticks. But instead of being horrified he calmly </p><p>pops the eye into his mouth and carries on eating. </p><p><BR><BR> </p><p>The Television and Entertainment Licensing Authority received 13 </p><p>complaints about the campaign at press-time just after it broke. </p><p><BR><BR> </p><p>Despite the complaints, Sunday corporate communications manager Stella </p><p>Wong vowed to continue running the campaign until its scheduled end. </p><p><BR><BR> </p><p>"We will not drop the TVC or push it to a later time." </p><p><BR><BR> </p><p>She stressed that the message of the ad is to let users know Sunday is </p><p>now providing "extraordinary" value-added services. </p><p><BR><BR> </p><p>"Low mobile users normally would not expect any free value-added </p><p>service, it is similar to those people who would not anticipate to have </p><p>an eyeball in their bowl of noodle. It is a bonus," Wong said. </p><p><BR><BR> </p><p>The campaign is supported with in-store collaterals. </p><p><BR><BR> </p>