Sun New Media launches e-trading platform

Sun New Media has announced it will launch a new media trading forum, TradEx, an initiative which will enable media businesses and advertisers to trade content and advertising space across television, print and other media through an online e-transactional model. <BR><BR> According to Sun Media chiefs, the company currently has more than 500 media buyers and advertisers signed up to use the platform. Sun Media will generate revenue through the platform as a portion of total sales, in addition to membership fees.