Motor Image Enterprises’ group chief executive Glenn Tan confirmed the news. He said that agencies were given a brief to create campaigns for its ‘bread-and-butter’ sedan, the Subaru S160, and its premium turbocharged seven-seater SUV, the Subaru S250, which is in the same price range as a BMW, Audi or Mercedes-Benz.
Three agencies have so far presented their credentials: TBWA\Tequila, Leo Burnett and Paprika Global.
