Subaru appoints regional PR partner

SINGAPORE - Motor Image Enterprises, which distributes Subaru in most parts of Asia, has appointed Strategic Public Relations Group (SPRG) as its public relations agency-of-record for the region.

The account will be handled out of Singapore along with support from SPRG’s local teams based in different parts of Asia.

Motor Image distributes Subaru in Singapore, South China, Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand and, most recently, Vietnam and Cambodia.

“Motor Image’s reach is fast expanding in the region. We need an agency that can promote our brand extensively, not just in Singapore but in the region,” said Glenn Tan, group chief executive, Motor Image Enterprises.

“Our strong regional presence was one of the deciding factors to us being chosen and we are confident that we will be able to help increase Subaru’s PR profile in their key markets,” said Edwin Yeo, general manager, SPRG Singapore.