Struggling MAS readies pitch
Troubled national carrier Malaysia Airlines (MAS) is set to call a review of its advertising business, as it battles to cut costs after losing RM1 billion in 2005. The account, estimated at US$10.7 million, is currently handled by Leo Burnett and Starcom. The news comes as MAS kicks off its third travel fair this month, involving neighbouring countries such as Singapore, Thailand and Indonesia. The fair revolves around the tagline "Great deals, So easy to book" and will see a total of five million seats for travel packages offered at competitive prices between March 1 and June 30 this year.
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