Stoller named for digital GroupM role

ASIA-PACIFIC - MindShare Interaction has named Brian Stoller as regional business director, responsible for continuing the expansion of the digital practice.

Prior to moving to Asia, Stoller was VP of marketing for Third Screen Media, based in New York, where he established success metrics for mobile advertising campaigns  and developed the industry’s first mobile media effectiveness survey, analysing mobile advertising campaigns and audience data for Lenovo, Shell Oil, Unilever, Bank of America and Ford.

Third Screen was sold to AOL in mid-2007. Prior to that, Stoller was a partner at OgilvyOne, where he spent more than 10 years working on a client list that included IBM, Motorola, America Express, and Cisco Systems in both the US and Beijing.