Plummeting global stock prices left dotcoms and tech companies
suffering the greatest fall in brand value since July last year.
A BusinessWeek and Interbrand report ranking 100 global brands also
found that while Coca-Cola continued to lose brand value from last year,
it increased its lead as the world's most valuable brand.
An aggressive global roll-out gave Starbucks a 32 per cent value
hike. Ford suffered a 17 per cent brand value loss because of the
Firestone fiasco, while BMW ranked amongst the top 10 in growing brand
value. As expected, tech companies such as Intel and Hewlett-Packard saw
the greatest losses in value, while AOL's Time Warner merger helped it
buck the downturn.
