Steinburg launches Guangzhou bakery brand

GUANGZHOU - Steinburg Bakery has launched a branding programme developed by TM&N Design and Brand Consultants, aimed at building awareness of its launch in Guangzhou.

by Benjamin Li | 08/13/2008

The chain will compete against higher-end competitors such as BreadTalk, Maxim’s and Saint Honore.

TM&N's spokesperson explained that the agency developed the brand identity and design system for use across retail, packaging and promotion. In addition, advertorial is running in local newspapers.
| advertising , agency , branding , fmcg

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