Steigrad, whose responsibilities as regional chairman and CEO were
reduced to Australia and New Zealand last month, will now only serve as
chairman of both markets.
Australia and New Zealand operations will be managed by Hamish McLennan, Y&R Australasia's new CEO. McLennan was until recently national managing director of George Patterson Bates.
The changes are part of a bigger reshuffle taking place at DY&R and
Impiric, which have introduced a common management structure at the
behest of clients wanting a "single door entry", said Daniel Morel,
global CEO of Wunderman, the name Impiric uses outside Asia. Morel said
senior clients with business split between the two agencies wanted to
deal with executives in positions comparable to theirs.
As part of the change, DY&R Singapore chairman, Brian Harrison, will be responsible for Impiric operations in six Southeast Asian markets.
Impiric's Greater China operations will be run by Impiric Hong Kong managing director, Daniel Ko, and Bernard Yiu, DY&R Hong Kong and China MD.
