STB to call agency review before 2009

SINGAPORE - Y&R and Starcom's hold on the lucrative Singapore Tourism Board (STB) business is expected to be reviewed before January 2009, after the Government body concluded a tender to select a pitch consultancy.

The process will cover creative, media and digital agency review and selection, between September 2008 and January 2009, according to a notice on a public Government tender website.

The notice further states that R3 had been selected to manage the review.

A spokesperson at STB was unable to confirm a date when the tenders for its upcoming reviews will be put out but said that a statement regarding R3’s appointment would be issued soon.

Y&R has held creative duties since 2005, while media has been handled by Starcom for the past four years.

STB’s digital account was contested by OgilvyOne and XM Asia from late last year but never awarded. The business will be folded into the creative review.
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