The agency is tasked with promoting the current theme ‘Uniquely Singapore’, which attempts to promote the premium experience the country offers in the travel, leisure, education, healthcare and business segments.
Ellen Wong, area director of Hong Kong and Macau in Singapore Tourism Board, explains that Singapore is undergoing a lot of change and the aim of the campaign is to ensure the Hong Kong people are not out of touch with what Singapore has to offer. This will be achieved by intensive PR activity that seeks to showcase developments that are currently transforming the tourism landscape.
Singapore is going through a period of total reinvention and we are thrilled to have the opportunity to communicate this change and be a part of this exciting time in the country’s history, commented Sarah Woodhouse, director and partner of Impact Asia.
