The partnership will see the city-state being promoted to Visa cardholders over three years.
Visa cardholders will stand to enjoy exclusive benefits and promotions with merchants, retail associations and attractions during events such as Christmas in the Tropics, the Singapore 2010 Youth Olympic Games as well as next year’s Grand Prix Season.
Visa cardholders will stand to enjoy exclusive benefits and promotions with merchants, retail associations and attractions during events such as Christmas in the Tropics, the Singapore 2010 Youth Olympic Games as well as next year’s Grand Prix Season.
David Lee, president, Asia-Pacific, Visa said: “We want to encourage more travellers to put Singapore on their travel itinerary, whether for work or leisure. When they come to Singapore, we want them to know there are great experiences and exciting shopping benefits for Visa cardholders all-year round.”
He added: “As a worldwide partner of the Olympic Games, Visa is happy to work with STB on marketing campaigns targeted at cardholders both in Singapore and to help increase Singapore inbound tourism during the months leading up to the Singapore 2010 Youth Olympic Games.”
Aw Kah Peng, chief executive, STB: “Not only will this partnership enable consumers to benefit from the exclusive privileges and enjoy the convenience and peace of mind offered by Visa, it will also enable us to reach out to potential travellers in many of our key source markets in a targeted way.”
At the end of September, SilkAir teamed up with Changi Airport Group (CAG) and the STB for a series of regional marketing campaigns to boost visitor arrivals to Singapore.
