The brief, as reported in Media (5 September), is for an agency to revamp STB’s extensive online properties and recommend creative digital solutions. The client could not be reached at press time. According to a source familiar with the review, Ogilvy One was the forerunner but “needs to drop their price.”
STB narrows digital pitch
SINGAPORE - The Singapore Tourism Board will decide between XM Asia and OgilvyOne for its digital brief, after bumping Upper Storey off the shortlist.