The tender is in two stages and agencies have to respond to the tourism body’s RFP.
For the first stage, agencies are to take an initial brief to understand STB’s advertising and marketing communications requirements as well as to submit credentials, before making the shortlist or stage two of its tender.
For the first stage, agencies are to take an initial brief to understand STB’s advertising and marketing communications requirements as well as to submit credentials, before making the shortlist or stage two of its tender.
According to the tender document, STB "is undertaking a review of its global creative, media and digital agency relationships, amidst a changing economic, media and communications landscape, to procure the best agency service model that will assist STB in delivering a positive destination perception and image, as well as enhance Singapore’s position as a compelling, exciting, and must-visit destination."
STB’s creative and media accounts are currently held by Y&R and Starcom respectively.
As reported by Media previously in mid-October, R3 was appointed as pitch consultancy to manage STB’s global advertising review.
