Starwood names new marketing director for two hotels in Tibet

LHASA - Starwood Hotels and Resorts Worldwide has named hotel veteran Elfa Cleofe as the complex director of sales and marketing for the St. Regis Lhasa Resort and Four Points by Sheraton Lhasa.

Cleofe has over 20 years' hotel marketing and sales experience at luxury hotels throughout the world. During her time working at Four Seasons Hotels in Tokyo, New York and Philadelphia, and the Ritz-Carlton Hotels in both New York and Washington DC, she gained extensive experience in international luxury hotel brands.

Cleofe began her career as reservations manager for the Ritz Carlton Hotel, Washington DC and New York before moving to the Four Seasons Philadelphia and later to the Four Seasons Seattle as corporate sales manager.

Four Points has been in business since 2007, while St. Regis is scheduled to open in November. Lhasa, the capital city of China's Tibet Autonomous Region, is a popular destination for international tourists.