The office will be an expansion of Start’s office in Hong Kong, which was established in January. It will initially focus on business development and client services, according to a statement.
The agency will be headed by Tori Liu, who has joined Start from Creative Connexions, a consultancy set up to promote British creative industries in China.
The agency will be headed by Tori Liu, who has joined Start from Creative Connexions, a consultancy set up to promote British creative industries in China.
Liu will report to Jonathan Cummings, managing director of Start in Hong Kong.
“Since opening in Hong Kong, it has been clear that there are many opportunities for us in mainland China, and that to explore these further we need to have a presence on the ground,” Cummins said in a statement.
Start designed adidas’ flagship store in the Sanlitun entertainment district of Beijing last year.
